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What Cannes 2025 Got Right (and Missed) About Brand

What Cannes 2025 Got Right (and Missed) About Brand

By Sam Carter, CEO of Fospha

Sam Carter
Sam Carter
Weekly NewsletterWeekly Newsletter
ClickZ Stationery | 75 Years of BIC: What Legacy Branding Looks Like in 2025

ClickZ Stationery | 75 Years of BIC: What Legacy Branding Looks Like in 2025

Plus, personalized stationery still wins hearts—and boosts retention.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Stationery | How Brand Spend Is Driving AOV in Stationery & Gifting

ClickZ Stationery | How Brand Spend Is Driving AOV in Stationery & Gifting

Plus, Hello Kitty collabs are building cultural cachet in stationery retail.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Stationery | Are Stationery Brands Missing 87% of YouTube's True Value?

ClickZ Stationery | Are Stationery Brands Missing 87% of YouTube's True Value?

Plus: Why Hobonichi’s spring planner drop is a masterclass in branding🗓️

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Stationery | Grow 32% Faster—Unlock the Stationery Playbook for 2025

ClickZ Stationery | Grow 32% Faster—Unlock the Stationery Playbook for 2025

Discover the ad channels and campaign tactics fueling record growth for creative brands.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Stationery | 🖍️ STABILO Wins Big—What It Means for Stationery Marketers

ClickZ Stationery | 🖍️ STABILO Wins Big—What It Means for Stationery Marketers

Plus, Erin Condren’s personalized planners are rewriting the rulebook on premium stationery.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Stationery | Why Japanese Paper Samplers Are Redefining Product Experience

ClickZ Stationery | Why Japanese Paper Samplers Are Redefining Product Experience

Plus, Abrams’ Noterie launch signals a smart move into design-forward stationery.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Stationery | From TikTok to Techo: Why Stationery Must Go ‘Interest Media’

ClickZ Stationery | From TikTok to Techo: Why Stationery Must Go ‘Interest Media’

Plus, The global stationery market may be steady, but niche-led brands are reshaping its future.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Stationery | Why Aesthetics-First Notebooks Are Winning eCommerce

ClickZ Stationery | Why Aesthetics-First Notebooks Are Winning eCommerce

Plus: T.G.S. proves retail strategy isn’t dead—it's just getting an upgrade.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Stationery | National Stationery Week Is Coming—Are You Ready?

ClickZ Stationery | National Stationery Week Is Coming—Are You Ready?

Plus: Why adaptive innovation keeps Kuretake timeless and trending.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Stationery | Don’t Put All Your Eggs in One Channel

ClickZ Stationery | Don’t Put All Your Eggs in One Channel

Plus, Hobonichi Techo 2025 redefines planning with custom stickers and luxurious covers.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Your Stationery Newsletter | 🧠 Outthink Last Click Attribution

Your Stationery Newsletter | 🧠 Outthink Last Click Attribution

Plus, TGS x Hinze’s pen release proves the power of exclusivity in stationery drops.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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