ClickZ Stationery | Grow 32% Faster—Unlock the Stationery Playbook for 2025

New Research 🧐

Brands Doing This are Growing 32% Faster

Google's YouTube and Demand Gen are soaring as the fastest-growing Google Ad channels year-over-year. Why are brands betting big on them in 2025?

Fospha's analysis of over $500M in ad spend across hundreds of brands reveals why. From accelerated revenue growth, to boosted Amazon sales and higher AOV - brands going full-funnel in Google are winning big.

For the full research and a step-by-step guide to maximizing these channels, download the free resource now!

Sector Spotlight 🎥

CAMPAIGN HIGHLIGHT

Enchanting Pens and Charms Collection Captures Stationery Lovers’ Imagination

Cute Stickers Only’s “Enchanting Pens Enamel Pin, Charms and Stationery Treasures” Kickstarter campaign demonstrates how niche product communities can translate passion into tangible eCommerce momentum. Surpassing its initial $400 goal in just 18 minutes and currently trending toward $5,990, the initiative highlights the value of leveraging focused audience engagement and well-timed stretch goals to drive both early adoption and sustained excitement. With 57 backers and seven stretch goals already unlocked, the campaign illustrates how incorporating interactive elements like community voting for charm designs can further incentivize support and build loyalty.

Strategically, such campaigns offer marketers a playbook for fostering customer loyalty: cultivate community, celebrate milestones, and invite participation. For brands seeking to activate super-fans or maximize launch velocity, the project’s approach—combining exclusivity, rapid rewards, and continuous engagement—exemplifies how to turn niche enthusiasm into recurring revenue streams in the modern eCommerce marketplace.

LUXURY STATIONERY BRANDING

Beautifully Crafted Planners And Stationery For Inspired, Organized Living

Papertess Designs exemplifies the evolving intersection of product design and personal organization in eCommerce, offering planners and stationery that align utility with inspiration. Through an emphasis on flexibility—such as undated planners and customizable notebooks—this brand strategically caters to consumers’ demand for tailored productivity solutions, evident in positive, detailed user reviews that validate the brand’s effectiveness and user satisfaction. The mission-driven narrative is reinforced by consistent messaging around intentional living and empowerment, which amplifies brand identity and resonance with its audience.

Marketing professionals can draw three key insights: first, the deployment of customer testimonials effectively builds social proof and credibility; second, the thoughtful product positioning—balancing aesthetics with function—demonstrates how storytelling can differentiate offerings in a competitive market; third, Papertess leverages strategic content, such as founder stories and tips on intentional planning, to foster engagement and a sense of community, ultimately driving loyalty and repeat business.

GAMIFIED LEARNING INNOVATION

Classmate Launches Gamified eduGAMES Contest With Prizes Including Disneyland Trip

Classmate’s launch of eduGAMES Infinity redefines student engagement by merging gamified experiences with traditional stationery, offering a blueprint for brands seeking to transform legacy products into interactive platforms. The campaign leverages high-profile partnerships—enlisting chess grandmasters Praggnanandhaa and Vaishali—while turning the once-passive last page of a notebook into a digital gateway for daily puzzles, leaderboard competitions, and high-value rewards like Meta Quest VR headsets and a Disneyland trip.

For marketers, this initiative highlights a data-driven approach to building lasting brand loyalty: gamification, aspirational rewards, and influencer alignment all drive sustained interaction. The campaign’s 30-city rollout provides scale and regional relevance while demonstrating the effectiveness of integrating offline products with digital touchpoints. Such moves set a precedent for how brands can foster both customer engagement and behavioral transformation through innovative, user-centric experiences in education-focused markets.

Still at The Lead Summit? Don’t miss this 👇

The Lead Summit is underway—and our exclusive drinks reception is happening tomorrow.

We’re bringing together some of the smartest minds in commerce for one evening of sharp conversation and good wine in NYC’s FiDi district.

⏱ Thursday, 29 May | 4:30 PM (evening of Day 2)
📍 Wine Bar just 15 mins walk from TLS conference venue – exact location shared upon RSVP Confirmation

Have a look at some of the brands that joined us before:

Influencer Corner 📣

Optimization Hub ⚙️

INNOVATIVE AD STRATEGIES

Performance Max Gains Asset Testing, Expanded Negatives, and Precise Search Term Reporting

Google’s Performance Max updates provide marketers with in-campaign asset AB testing, support for up to 10,000 negative keywords, and a comprehensive Search Terms Report—transforming campaign optimization and control. These features are essential for eCommerce professionals seeking granular campaign management and actionable data-driven decision-making.

DIGITAL AD PREFERENCES

UK And US Digital Ad Preferences Highlight Video, Humor, And Influencer Impact

Adobe’s survey reveals that UK audiences are more skeptical of influencers and less responsive to emotional ads compared to the US, yet video remains the most effective ad format in both markets. US consumers have a higher propensity to act immediately on ads, while ad blockers are primarily used to minimize pop-ups. Marketers targeting these regions should prioritize video content and humor, and adjust influencer and emotional messaging based on regional trust levels.

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