Most brands will get Peak 2025 wrong...

ClickZ Stationery

Here's what's happening this week in the world of stationery marketing:
- Tariffs drive teacher spend; BTS budgets feel squeezed
- UAE back-to-school blitz shows promo-led demand spikes
- Flying Tiger maps 50-store push across the Balkans

😯Most brands will get Peak 2025 wrong…

They’ll overspend, chase platform ROAS, and miss the growth happening outside .com. The brands winning peak have already shifted using full-funnel measurement to invest earlier, plan smarter, and scale profitably across DTC and different marketplaces.

Fospha's Peak Playbook 2025 distills their strategies, benchmarks, and budget splits, built on billions of dollars of ad spend data, so you don’t make the same mistakes.

👉 Download the Peak Playbook 2025 today

📌WEEKLY MUST-KNOWS

POLICY & COST PRESSURE
Tariffs and Funding Swings Push Teachers’ Supply Spend Higher

Teachers report out-of-pocket spend surging, driven by tariffs and a temporary freeze of more than $6B in federal education funding, with prices up roughly 20% in five years. The squeeze raises immediate pricing and demand risks for core school-supply SKUs and accelerates reliance on crowdfunding. Stationery and office brands should expect heavier value-seeking behavior, bundle demand, and longer replenishment cycles in Title I districts.

OMNICHANNEL RETAIL
Union Coop’s Back-To-School Push Lifts Demand and Local Sourcing

Dubai’s Union Coop ran three back-to-school campaigns with discounts up to 50% across stationery, electronics and office supplies, while prioritizing UAE-made goods and SME suppliers. Result: peak August demand and a deliberate balance of in-store and online to sharpen convenience and satisfaction. For US brands, it signals the ROI of seasonal promos tied to local sourcing narratives and omnichannel execution.

MARKET EXPANSION
Balfin and Piaz Form JVs to Launch Flying Tiger in Albania

Balfin and Piaz created two joint ventures to bring Flying Tiger Copenhagen into Albania, part of a plan to open 50 stores across the Western Balkans. The scope spans wholesale, retail, distribution and franchising for categories including stationery and lifestyle goods. Expect intensified competition for impulse-priced creative tools and gifting, plus new regional distribution and partnership opportunities.

⚡QUICK READS

Personalized Stationery Review Highlights Quality Cues: Consumer testing favors thick stock, clean print and tasteful monograms, signaling merchandising upside for premium paper weights and subtle personalization in DTC assortments. (More)

Me Loovely Turns Stationery Into Memorable Corporate Gifts: Personalized luxury stationery blends practicality with sophistication, helping companies build stronger connections through thoughtful everyday keepsakes. (More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division