ClickZ Stationery | Prime Day Boosted by TikTok? The Stationery Angle

Prime Day Exclusive 📦

Prime Day: Big Win or Wakeup Call?

Prime Day 2025 smashed records. Extended to four days, it generated $24.1B in U.S. online sales — a 30% year-on-year surge.

But as brands dive into retros and kick off BFCM planning, one question looms: what actually worked? Which channels truly drove conversions — and how can we know?

That’s where understanding cross-channel halo effects becomes essential. New research from Fospha sheds light on how different platforms influence conversions across both DTC sites and Amazon.

TikTok leads with an 80% uplift in ROAS when Amazon sales are included, followed by YouTube (48%) and Meta (46%). These platforms ignite discovery and spark intent that may convert later — whether on your DTC site or on Amazon. Without visibility into cross-channel halo effects, that impact remains invisible.

👉 Explore Fospha’s Halo Effect research to uncover what really drove your Prime Day results.

Sector Spotlight 🎥

PRODUCT INNOVATION

ACCO Brand Quartet's New Anti-Glare Glass Dry-Erase Products Unveiled

ACCO Brands has released innovative anti-glare glass dry-erase boards designed to improve modern workspaces by reducing glare by 70%, promoting productivity. These GREENGUARD Gold Certified products are available online, offering marketing professionals an opportunity to enhance their office products selection while aligning with environmental standards.

NOTEBOOK DESIGN HIGHLIGHT

Majestic Skies Notebook Joins Archer And Olive's 2025 Everyday Collection

Archer And Olive introduces the Majestic Skies notebook as part of their 2025 Everyday Collection, appealing to design enthusiasts with its intricate features. This launch is relevant for marketers looking to tap into lifestyle trends and leverage the appeal of aesthetically unique products. The timing of this release can be strategically aligned with consumer demand for personalized and distinctive stationery, enhancing brand engagement.

STATIONERY INNOVATION

Exclusive Spotlight on the Latest Trends in Stationery and Back-to-School

Toy World's exploration of the Stationery category underscores its role in back-to-school marketing, highlighting how licensing and product customization drive customer engagement and sales. Key brands like Taggeez and Robert Frederick emphasize personalization and licensing, which attract children and foster multiple purchases. Marketing professionals can capitalize on these trends to enhance strategic planning and increase market share in the evolving school supplies sector.

CUSTOM STATIONERY SOLUTIONS

Custom Planners, Notebooks, And Stationery For Personalized Organization

Erin Condren offers customizable planners designed to improve organization and productivity, appealing to professionals looking for quality and personalization. The planners, crafted with durable materials and thoughtful layouts, support goal tracking and stress reduction, making them suitable for marketing professionals aiming to enhance their efficiency. The product range includes options for various needs, including school, work, and personal planning.

Optimization Hub ⚙️

ECOMMERCE STRATEGIES

What Retailers Need to Know About Google's Changing Search Landscape in eCommerce

Google's evolving search landscape demands that eCommerce businesses prioritize structured data, mobile performance, and site speed to maintain visibility and competitiveness.

The AI-powered Search Generative Experience emphasizes clarity in product listings, with schema markup becoming crucial for ranking. To succeed, retailers must adopt a search-first approach, ensuring compatibility with Google's preferences to effectively reach their target audience.

RETAIL MEDIA STRATEGY

Retail Media’s Mid-2025 Reality: Why Advertisers Are Going All in on Full-Funnel

Retail media continues its growth in 2025, with advertisers focusing on full-funnel strategies across various platforms. As Amazon leverages its data dominance, competitors like Walmart and Instacart strive for their share. The landscape demands a unified approach to brand and performance budgets, emphasizing data-driven decisions and measurement incentives.