ClickZ Stationery | Hotel stationery becomes art — and a marketing masterclass

CommerceNext Recap 🔈

What CommerceNext Taught Us About Brand

CommerceNext called it out: over-investing in conversion-led tactics is starving brands of future growth.

As Dom Devlin explained:

Fospha’s Glow reveals how brands like Sweaty Betty link early signals (branded search, engaged visits) to revenue down the line — giving marketers the ammo they need to defend brand budgets.

Download The Glow Report and discover how top brands are measuring their brand marketing in 2025

Stationery Spotlight ✏️

ART COLLABORATION

Michael McGregor Crafts Art on Hotel Stationery for The Luxury Collection

Michael McGregor's collaboration with The Luxury Collection uses hotel stationery as a canvas, offering marketers insight into how unconventional art mediums can enhance brand storytelling. Capturing guest experiences through sketches, McGregor's work showcases the potential for creative partnerships to inspire unique consumer engagement strategies. Artists illustrate brand essence, engaging audiences by intertwining hospitality and art, demonstrating marketing innovation.

STATIONERY COLLABORATION

Paul & Joe x My Melody Collaboration 2025 Elegantly Unveils Limited-Edition Stationery Collection

Paul & Joe's collaboration with My Melody introduces a limited-edition stationery line that blends pastel colors and iconic characters, appealing to collectors and stationery enthusiasts. This collection offers unique, hand-drawn designs that solve the problem of mundane school or office supplies by adding a touch of joy and creativity. Ideal for gifting or personal use, these items are both visually appealing and functional, fostering a sense of happiness and charm in everyday tasks.

GRAND OPENING SUCCESS

Cahier Stationery Soft Launch Inspires Enthusiasm and Anticipation for Grand Opening

Cahier Stationery & Life Goods, a new store, received an enthusiastic response during its soft launch, motivating its founders ahead of the grand opening. The strong support highlights customer interest, signaling potential growth and opportunities for marketing strategies focused on community engagement and retail innovation.

SOCIAL MEDIA MARKETING

Epic Handcrafted Stationery Delivers an Elegant Union of Craftsmanship and Luxury

Epic Handcrafted Stationery showcases innovative craftsmanship and design, capturing the attention of 106K viewers with engaging visual content. This concept serves as a compelling marketing case study on how quality and creativity can drive audience engagement and bran

Optimization Hub ⚙️

DTC MARKETING EVOLUTION

The State of DTC Marketing in 2025

DTC marketing in 2025 focuses on optimizing data and automation to enhance ROI and adapt to increasing costs and tech complexities. Brands invest in sophisticated tech stacks and prioritize first-party data to refine digital and in-store strategies, driving conversions through channels like social media and email.

VIRAL MARKETING STRATEGIES

Mastering TikTok Trends to Boost Sales and Connect With Audiences Globally

Marketers increasingly leverage TikTok's viral trends to boost sales, utilizing tools like the TikTok Creative Center and Creator Academy. The platform's participatory culture and algorithm favor creative and authentic brand engagement, enabling even small brands to achieve rapid growth by navigating trending content efficiently. Understanding these dynamics is essential for marketers seeking impactful digital presence and engagement.