Stationery Returns To NYC: Noted Joins NY Now

Plus: Why last click undervalues channel revenue by over 90%?

Author

Avinash Duggempudi
September 17, 2025 • Estimated Reading Time: 6 minutes

ClickZ Stationery

Here's what's happening this week in the world of stationery and creative tools:
- Noted joins NY Now, consolidating buyers at Javits.
- Codex rolls out neuroinclusive pods and seating.
- Crayola bets on food-core collectables at Tesco.
- Forecast: office supplies reach $205B by 2034.
- Minted doubles down on custom wedding stationery.

⏱️Why Last Click Undervalues Channel Revenue By Over 90%?

The majority of channels are undervalued by over 90% by Last Click. Add marketplace sales into the mix, and brands see a 37% ROAS uplift, yet most tools still ignore it.

See why the future of growth depends on full-funnel, unified measurement across DTC + marketplaces.

Watch Dom Devlin explain this at #etailboston

📌WEEKLY MUST-KNOWS

What happened: NY Now and the Greeting Card Association will co-locate Noted: The Greeting Card Expo within NY Now’s winter market at the Javits Center, Feb 1–3, 2026, with a dedicated pavilion and Louie Awards judging on site. Why it matters now: This consolidates buyer traffic and discovery into one New York stop, reshaping 1H trade calendars and cross-category sourcing. Who is affected: Greeting card and stationery brands, specialty retailers, reps, and show organizers.

WORKPLACE DESIGN
Codex Debuts Neuroinclusive Workplace Range With AsIAm
What happened: Codex launched Thrive by Codex x AsIAm, a 34‑product neuroinclusive range including Balance Booths, acoustic seating, and movement-support chairs, unveiled at the Autism Europe Congress. Why it matters now: Employers and procurement teams are prioritizing sensory-friendly environments, opening a new specification and assortment category for office suppliers. Who is affected: HR and facilities leaders, office furniture vendors, and B2B distributors across Ireland and potentially broader EU markets.

RETAIL DISTRIBUTION
Pen Boutique Becomes Authorized Hobonichi Retailer For 2026 Collection
Pen Boutique secured authorization to sell the Hobonichi 2026 line in the U.S., expanding access to Japan’s cult planner ecosystem and Tomoe River paper, with new collaborations and a companion app noted. This raises competition in the planner category and creates bundling opportunities with pens and inks.

What happened: Crayola and Hunter Price launched Foodie Friends, a food-character stationery and crafts range at Tesco, with customizable pencil cases, sticker sets, and craft kits; ImagiPals has already won Gold at the Independent Toy Awards. Why it matters now: Character-led collectability in stationery fuels repeat purchases and cross-category basket growth with Gen Alpha and parents. Who is affected: Mass and grocery retailers, kids’ creative brands, and licensing teams targeting back‑to‑school and gifting.

Meet Fospha at Shoptalk Fall 2025

Fospha is heading to Chicago for Shoptalk Fall. From GenAI reshaping search to marketplace measurement and scaling creative, their team is ready to explore the topics defining retail growth with industry peers.

⚡QUICK READS

Office Supplies Market Outlook To 2034: Global office supplies projected at $204.9B by 2034; smart pens, digital notebooks, and hybrid-work ergonomics are the growth levers to watch.(More)

BusinessCardDesigners.com Launches Custom Studio: New niche studio focuses solely on bespoke, print‑ready business cards, signaling ongoing demand for premium tactile identity in a digital-first era.(More)

Stationery Returns to New York Thanks to Collab Between NY Now, Greeting Card Association: Starting in 2026, GCA’s Noted: The Greeting Card Expo will join NY Now’s winter market at the Javits Center, creating new opportunities for exhibitors and serving as a judging site for the Louie Awards. (More)

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