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  • ClickZ Stationery | Are You Misreading Your Best-Performing Channels?

ClickZ Stationery | Are You Misreading Your Best-Performing Channels?

Plus, Castelli’s Italian notebooks fuse craftsmanship with customisation

Author

Sophie Bruxner-Randall
July 23, 2025 • Estimated Reading Time: 4 minutes

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Attribution Angle 🎯

The Biggest Mistake This Agency Sees 😬 | Jamie Bolton

Dan Sava from Neon Growth breaks down why so many brands are trapped in a cycle of over-investing in bottom-of-funnel (BOF) tactics.

The root cause? Overreliance on Last Click attribution — a model that ignores how awareness and consideration channels influence the final conversion. When only the last interaction gets credit, BOF looks like the hero. But it’s a distorted view that leads to skewed budgets and missed growth opportunities.

To truly grow, marketers need clarity across the full customer journey. That means measuring impact at every stage — from brand discovery to final conversion — and understanding how channels work together, not in isolation.

👉 Ready to measure the full funnel and grow?

Sector Spotlight 🎥

CRAFTSMANSHIP FOCUS

Supra Pens, led by Sanjeev Jain, differentiates itself by launching 23 well-researched pens annually, emphasizing craftsmanship and user experience over market saturation. This approach reflects a strategic focus on deep R&D, meticulous feedback integration, and design thinking, appealing to marketing professionals who value quality and customer-centered strategies.

PEN SHOW EVENTS

The upcoming 2025 D.C. and San Francisco Pen Shows present unique opportunities for marketing professionals involved in office supplies or niche markets to engage with enthusiasts and understand consumer trends. Specifically, strategic insights can be found in workshops on notebook systems at the Vanness Pen Lounge, and the logistical challenges of organizing product pickups for these events underscore the importance of strategic planning and consumer engagement.

MARKETING STRATEGY

LellybeanTV explores preparations for StationeryFest 2025, providing strategic discounts and insights into premium stationery offerings. Marketing professionals can leverage these promotions from niche brands like Under The Rowan Trees and Sparklefish to enhance branding strategies and customer engagement.

LUXURY NOTEBOOK PRODUCTION

Castelli Italy exemplifies the fusion of artisanal craftsmanship and modern technology in premium notebook production. Its Bergamo factory showcases impeccable quality and heritage, ensuring notable brand customization. For marketers, Castelli's reputable notebooks offer a versatile, high-quality branding solution for corporate and creative audiences.

Optimization Hub ⚙️

RETAIL ANALYTICS

Leveraging AI and first-party data revolutionizes in-store retail media measurement, enabling precise targeting and actionable insights. Marketers now have the tools to analyze shopper engagement with campaigns, directly connecting them to sales and refining strategies in real time. With the integration of advanced analytics, marketers can optimize the full customer journey, making in-store media more strategic and effective.

ECOMMERCE MARKETING

The weekly Google Ads audit checklist offers eCommerce marketers a structured, detailed approach to optimizing ad accounts, monitoring core performance metrics, and addressing disapproved products. By focusing on various performance levels and time frames, marketers can identify and address trends, ensuring efficient budget allocation and better campaign results.

ClickZ is a ClickZ Media publication in the DTC eCommerce division