ClickZ Stationery | Local Shops Rally For Stationery Store Day Boom

ClickZ Stationery

This week, here’s what’s happening in the world of stationery retail:

• Indie Chicago stationers turn Stationery Store Day into a sales surge

• Eight fresh makers get big-stage exposure at UK’s Autumn Fair

• 2025 startup playbook shows why stationery remains low-capex, high-gross

• Sanrio’s new Hello Kitty campus line targets Gen Z back-to-school carts

• Desk-worthy gift list hints at corporate gifting spend uptick

• Jukebox tops Wirecutter’s printing list, raising quality bar

🌟 Editor’s Pick - Incrementality Over Instincts

Stop Chasing Conversions - Start Measuring Real Growth
The path to measurement maturity isn’t about tracking every conversion - it’s about understanding what’s truly incremental.

That’s the focus of Fospha’s new Meta whitepaper, created in partnership with six leading eCommerce brands. The findings reveal what happens when marketers move beyond Last Click - and start building systems that reflect how growth actually happens.

Highlights include:

• Why Last Click dramatically undervalues upper-funnel marketing

• Predictive modeling uncovering up to 80% more revenue potential in Meta

• How brands found the confidence to reallocate budget and scale new channels

• How combining incrementality testing with always-on measurement completes the measurement puzzle - delivering a holistic, reliable view of marketing impact

As Andy King, Head of Performance Marketing at NBrown, put it:

“It was really insightful to see how much Meta’s impact was being underestimated by Last Click. Fospha’s data gave us a clearer picture of its true value, in the context of our other channels, highlighting opportunities we hadn’t fully recognized before.”

👉 Download Fospha’s Meta Whitepaper to see how leading brands are redefining measurement for 2025.

📌WEEKLY MUST-KNOWS

COMMUNITY RETAIL
Mark Your Calendars: Saturday Is Stationery Store Day And Chicago Shops Have The Paper Goods
The fourth annual Stationery Store Day (Aug. 2) has nine Chicago independents rolling out exclusives and in-store events. The hyper-local push underscores a renewed emphasis on experiential retail as small stationers fight big-box mindshare and drive incremental foot traffic ahead of peak season.

MARKET EXPANSION
8 Young Stationery Makers Make Debut At UK’s Autumn Fair
Greetings Lab will showcase eight first-time creators at Autumn Fair (Sept. 7-10, NEC Birmingham), putting fresh designs in front of 12,000+ buyers. For U.S. importers and DTC brands, the curated talent pipeline signals new licensing and holiday-range opportunities as trade shows remain critical discovery hubs.

STARTUP OPERATIONS
How To Start A Stationery Business In 2025?
BizReport’s 10-step guide details LLC formation, tax registration, insurance and digital storefront setup for would-be stationers. Low upfront costs and e-commerce-first positioning make the category attractive, but early compliance choices shape margin, ad-spend attribution and future fundraising flexibility.

⚡QUICK READS

Sanrio Launches Campus Collection: Hello Kitty & friends drop a back-to-school ‘Campus’ stationery line, leaning on nostalgia IP to capture Gen Z wallet share.(More)

Real Simple Picks Functional Desk Gifts: Fourteen-item coworker gift guide highlights premium pens, planners and tumblers—early signal of Q4 corporate gifting demand.(More)

Wirecutter Rates Business Card Printers: Jukebox tops Wirecutter’s 2025 tests, setting quality and UX benchmarks for on-demand print collateral vendors.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division