ClickZ Stationery - 11.21.2024

Plus: Take notes from Papier’s vibrant pink guerrilla marketing success

Author

Sophie Bruxner-Randall
November 21, 2024 • Estimated Reading Time: 6 minutes

Snapchat Playbook 👻

Snapchat isn’t just for selfies – it’s a goldmine for e-commerce marketers! Fospha’s Ultimate Snapchat Playbook is your go-to guide for crafting campaigns that convert.

Here's a sneak peek of what’s inside:

✨ Why Snapchat? Discover the untapped opportunities and why Snapchat deserves a spot in your strategy.

🎯 Winning Strategies: Launch Snapchat as a new channel with three easy steps to set yourself up for success.

📈 Scale Efficiently: Learn how to grow your Snapchat campaigns without wasting time or budget.

🎨 Crack Creatives: Nail your next ad with key tips for creating scroll-stopping content.

🔄 Go Full-Funnel: Maximize results by building a strategy that engages at every stage of the funnel.

Sign up now for early access and take your campaigns to the next level!

Specialty Bites 🍪

Lamy debuts its first licensed collection, the Lamy AL-star x Harry Potter, featuring designs inspired by Hogwarts houses—Gryffindor, Ravenclaw, Hufflepuff, and Slytherin. This collaboration with Warner Bros. targets writing enthusiasts and Harry Potter fans alike, blending iconic branding with functional design.

👉 For e-commerce marketers, this launch underscores the power of leveraging fandom-driven products to expand audience reach, boost engagement, and drive sales through limited-edition offerings and themed accessories.

Craft Buddy has tapped into the booming interest in arts and crafts with licensed kits featuring iconic characters like Disney and Marvel, offering a hands-on experience that resonates across generations. These interactive products combine creativity and nostalgia, standing out in a market increasingly focused on meaningful, offline engagement amid a tech-dominated world.

The 2025 U.S. Stamp Program celebrates cultural icons and natural beauty with 55 stamps, including tributes to Betty White and Allen Toussaint. Featuring diverse themes like the Appalachian Trail and vibrant designs by renowned artists, this collection promises to captivate philatelists and enthusiasts alike, showcasing USPS's commitment to creativity and diversity.

Papier's vibrant pink posters are adorning London, marking the gifting season with their first guerrilla campaign. Followers are encouraged to share photos for a chance to win exclusive merchandise. Holly Chapman, Head of Brand, celebrates the campaign's success, emphasizing its role in building brand recognition and capturing creative spirit.

Fountain pen inks offer a unique way to personalize the writing experience, with options like Platinum’s Chou Kuro Black standing out for its bold matte finish, ideal for enthusiasts seeking distinct results. Emphasizing proper care—such as monthly cleaning and testing on entry-level pens—can help build trust with customers.

For e-commerce stationery brands, showcasing the creativity and variety these inks provide, alongside tips for maintenance, can enhance engagement and drive sales among hobbyists and collectors.

Performance Pulse 📈

B2B marketing can benefit from humor, making brands memorable and relatable. By gradually incorporating humor, understanding your audience, and staying current with trends, you can enhance engagement and brand recognition. A strategic, outcome-based approach ensures humor aligns with brand values, fostering creativity and deeper connections with decision-makers.

Brands are gearing up for a mobile-first holiday shopping season, with mobile purchases expected to drive 53% of online sales. Companies like Therabody and Barriere are optimizing their digital experiences, focusing on quick-payoptions and streamlined checkout processes to capture the attention of multitasking consumers.

Advertisers and creators are enhancing performance on YouTube and Reddit by focusing on authenticity and trust. Reddit users value learning and diverse opinions, while YouTube offers creators new ad partnership tools. Brands can improve engagement by aligning content with user interests, leading to higher conversions and consumer trust.

ClickZ is a Contentive publication in the DTC Ecommerce division