ClickZ Stationery - 01.30.2025

The best tools for capturing ideas—from digital to premium paper goods.

Author

Nandini Sehgal
January 30, 2025 • Estimated Reading Time: 6 minutes

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Editor’s Pick 🌟

📊 REPORT

Fospha's latest research reveals the true halo effect of top marketing channels on Amazon revenue. It's a must-read for any brands selling on Amazon in 2025.

Sector Spotlight 🎥

In an astute move, Goodnotes unveils a Sanrio-themed digital stationery set, integrating iconic characters and a forward-thinking note-taking platform. Marking My Melody's 50th anniversary, it aligns with industry momentum toward sustainable digital ventures, enhancing user connectivity and personalization, while fostering community engagement through strategic branded partnerships.

The Pilot S20 ballpoint pen, praised for its elegant wood design and smooth writing with Acro-ink, stands as an essential tool for pen enthusiasts. Its .7mm tip provides a darker, smoother line, making it ideal for various writing tasks. Available in red-black and brown-black, it remains a top recommendation.

The author explores organizing stray thoughts for long-term use with a focus on physical methods like perforated notebooks and index cards. Rejecting digital solutions, they emphasize practicality and simplicity, fostering a system that maintains efficiency and accessibility, ideal for capturing and categorizing creative ideas.

Lochby's Field Journal Mini, designed for four pocket notebooks, highlights innovation in product versatility, appealing to consumer-focused platforms. Anecdote Goods introduces sustainable, value-driven notebooks with buckram cloth or vegan leather, targeting eco-conscious buyers. Arrivals of pens like Pilot S20 and Uni Jetstream 41 reflect market trends prioritizing strategic functionality and quality, enhancing customer engagement.

Influencer Corner 📣

Sam Carter on LinkedIn: I've witnessed firsthand the struggle brands face in understanding ad spend impact, especially across channels like Amazon.

It comes down to 1 core issue.

It's simply not possible with user-level attribution for brands to track what's going on in Amazon.

This leads to challenges in understanding the halo effect of top-of-funnel ads (on e.g. Youtube, Meta, TikTok, Snapchat) on Amazon sales, and comparing the ROI of Amazon Ads to other platforms.

Barry Hott on LinkedIn: Stop overthinking your ads!

Too many marketers obsess over finding that “one magic element” that makes an ad work.

While compelling storytelling matters (it absolutely does), success often comes down to unexpected factors you can’t predict:

• A random detail in the frame
• The comment section taking off
• Something you only notice AFTER the ad goes viral

Jessie Healy on LinkedIn: Is bad product page copy blocking your customers from buying?

Spoiler alert - it probably is (I see it in 80% of pages I look at).

Steal my checklist to harness consumer psychology and persuade more customers to RUN to your checkout: 🏃‍♀️

Performance Pulse 📈

Creating a marketing budget involves six key steps: define business goals, establish a sales cycle, identify outside costs, understand market positioning, select strategies, and research pricing. Ensure budget allocation focuses on high-return channels yet remain adaptable to market trends, integrating innovative "moonshot" strategies for growth.

Google's enhancements to Performance Max provide marketers with greater campaign control and insights. Updates include campaign-level negative keywords, brand exclusions for Search and Shopping ads, and demographic targeting. These features aim to improve transparency and effectiveness, addressing advertisers' calls for more control over AI-driven strategies in digital marketing.

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