ClickZ Stationery - 01.16.2025

Highlights from CES 2025 🌟

EVENT DEBRIEF

CES 2025: Measurement Takes Center Stage

By Rory Sale, Fospha

At CES 2025, I joined industry leaders from Amazon Ads, Walmart Connect, TikTok, Pinterest, Snap, and many other leading tech companies to explore the latest innovations and insights. A key theme stood out: measurement has moved to the forefront of advertising discussions, with AI accelerating our ability to address growing privacy concerns.

My Key Takeaways:

• Restoring the Value Exchange: Privacy challenges are reshaping the internet’s core model. AI bridges the gap by enabling performance measurement while safeguarding user data.

• Storytelling That Resonates: Engaging, tailored stories foster stronger connections. Meet your audience where they are for maximum impact.

• Retail Media’s Surge: Amazon’s Retail Connect underscores retail media’s rapid growth. The challenge? Comparing cross-channel performance effectively.

• Privacy & ROI: New tracking limits complicate proving ROI. AI-driven tools offer accurate, privacy-compliant measurement.

• Simplifying Martech: The fragmented digital ad landscape demands clarity. AI streamlines processes with user-friendly, jargon-free solutions. AI-powered tools make it easier to deliver clear, jargon-free solutions.

Unlock Smarter Marketing: Explore how Fospha’s data-driven solutions help you measure, optimize, and grow. Visit Fospha today.

Sector Spotlight 🎥

TRAVEL ACCESSORIES
Experience Luxury on the Road with TRAVELER’S Notebook Collection

The TRAVELERS notebook Road Trip embodies the American road trip spirit, tapping into nostalgia and exploration. Set for a 2025 release, it features a brown leather cover and brass clip. Through innovative design, it encourages documenting journeys, aligning perfectly with marketers’ need for creative consumer engagement strategies and brand storytelling.

STATIONERY TRENDS
Legami’s Exclusive Valentine’s Collection Elevates Stationery to Luxury Art

Legami's 2025 Valentine's collection includes stationery items like popular gel pen sets. Its success, highlighted by retailers like Sherwood Stationers, emphasizes Legami's market influence. As the brand launches new limited edition lines and expands its products, it demonstrates the potential for continued growth in consumer engagement.

STATIONERY EXPANSION
Carousel Worldwide Redefines Stationery Market with Elegant Notebook Expansion

Carousel Worldwide has expanded into the notebook market, leveraging its successful diary and calendar licenses. Rebranding from Carousel Calendars reflects its global ambitions and U.S. market expansion. Notable brands include Emma Bridgewater and Banksy. This strategy enhances product offerings, showcasing at London's Stationery Show in 2025, targeting industry professionals.

DESIGN MARKET LAUNCH
Rebel Stationery Unveils Luxe Peruvian Textile Collection at London Top Drawer

Rebel Stationery debuts its first textile collection at Top Drawer in London, featuring designs from Peru's Quechua region. Collaborating with non-profit Awamaki, they integrate traditional weaving in notebooks and diaries. Each sale supports artisan economic independence, marking a strategic venture into textiles and corporate social responsibility for marketing professionals.

Influencer Corner 📣

Netflix is obsessively marketing Squid Game’s new season 

Netflix’s Squid Game: The Challenge marketing taps into a goldmine of timely collaborations and limited-edition products. From Puma’s green tracksuit-inspired collection to Squid Game-themed Crocs and Johnnie Walker bottles, every partnership feeds into the show’s cultural momentum.

The takeaway for marketers: Timely, creative collaborations and exclusive product drops can capture customer excitement and amplify demand. Whether it’s Squid Game-inspired skincare or themed wontons, the key is to align your brand with trends while they’re hot.

Optimization Hub ⚙️

SOCIAL COMMERCE
Boost Brand Visibility with X for Sophisticated Male Audience Engagement

X offers unique promotional opportunities for ecommerce brands, benefiting from fewer competitors and a focus on news. With a large male audience, SMBs can leverage X's algorithm, favoring smaller brands. Though not as profitable as TikTok or Meta, X excels in news-focused niches with innovative selling features.

AI REVOLUTION
AI Trends in 2025 Transform Marketing Media and E-commerce Dynamics

AI advancements in 2025 will reshape marketing, media, enterprise, and e-commerce. Key trends include generative AI's impact on search, the rise of industry-specific language models (LLMs), ethical considerations, open-source adoption, and evolving branding strategies. These developments offer strategic insights and practical value for marketing professionals navigating a rapidly evolving landscape.

Your Say 🗣️