ClickZ Stationery - 01.09.2025

Three's Company: 2025's E-commerce Disruptors 📈

Author

Ankith Udupa
January 09, 2025 • Estimated Reading Time: 6 minutes

Heads up! To ensure you continue receiving our newsletters, please add [email protected] to your contact list!

ClickZ Stationery is your essential newsletter for stationery e-commerce professionals. 💫 It’s 2025, and we’re kicking things off with fresh ideas to supercharge your campaigns and keep your customers hooked!

Top Reads 🌟

🚀 AppLovin’s Breakout Year
Early data from Fospha shows AppLovin is a top 3 channel for acquiring new customers and the 2nd largest source of paid traffic for some brands.

🛍️ Social Commerce Boom (Hello, TikTok Shop!)
Social commerce is set to hit $80B in the US, with TikTok Shop leading the way with its seamless shopping experience.

📱 Third-Party Sales Channels on the Rise
As disposable incomes are squeezed, shoppers are turning more to Amazon, but also its budget competitors like Temu and Shein. In 2024, Temu quietly became the most downloaded app on the US App Store.

The challenge? Brands still struggle to understand how their advertising on platforms like Meta and TikTok drives demand on third-party sales channels.
(Stay tuned—Fospha is working on a solution for 2025! 👀)

ClickZ is Live at CES—Let’s Spotlight Your Vision🌟

CES 2025 is here, and ClickZ is in action!

As part of our coverage, we’re hosting exclusive interviews with visionary thinkers to spotlight groundbreaking ideas, unveil new innovations, and engage a global audience of decision-makers.

This is your chance to share your vision and connect with a worldwide audience! 👇

Sector Spotlight 🎥

In 2025, stationery trends spotlight innovative ideas blending traditional and digital solutions. Key products include Commonplace books, pocket notebooks, hybrid paper-digital systems, and customizable Travelers Notebooks. The rise of erasable pens and unique ink options enhance personalization. These trends offer strategic insights and practical value for marketers targeting stationery enthusiasts.

Retail footfall dropped nationally during Christmas 2024, yet independent stationery retailers thrived. Simon Churley at Stationery Solutions saw record transaction upticks, while UOE Stores experienced their best season ever, focusing on strategic pricing and merchandising. Postmark reported a 10.4% sales increase, signifying robust market potential for targeted marketing strategies.

Sarah Holmes's Pencil Me In store has seen impressive growth in personalized pencils, printing 67,884 units, a significant increase from the previous year. The bulk of their success stems from wholesale partnerships with prominent UK entities like The Tate and Disney, highlighting a strategic focus on expanding their custom offerings for businesses.

Pilot's FriXion Ball pen merges erasable technology with eco-friendly manufacturing, emphasizing sustainability in the stationery sector. Crafted from over 82% recycled plastic, this fully refillable pen significantly lowers carbon footprints. Launching in January 2025, it embodies innovation and Pilots dedication to enhancing the writing experience sustainably.

Influencer Corner 📣

Sarah Levinger on LinkedIn: 3 Rules for DTC Success

Timing is everything—especially for DTC brands. Sarah Levinger highlights how delivering incentives at the right moment can make all the difference. 💡

In her recent post, Sarah breaks down the 3️⃣ golden rules of timing that every brand should know.

A small spoiler: Action + reward = happy brain 🧠, reward key behaviors, and… well, you’ll have to read the full post for the rest.

Optimization Hub ⚙️

As e-commerce evolves, growth in 2025 hinges on mastering the basics: clarity, optimization, and personalization. SMART goal-setting ensures campaigns stay focused, while refined website usability and core platform expertise enhance customer experiences. By leveraging deep audience insights and streamlining ad strategies, marketers can prioritize long-term, sustainable growth over fleeting trends, positioning their brands for measurable success.

Retail experts predict the convergence of physical stores and digital innovation, like live shopping, will transform retail by 2025. Physical stores will evolve into interactive experience hubs, integrating omnichannel strategies.

Key Tactics Include:
- Blending digital with in-store journeys
- Utilizing AI
- Enhancing customer engagement through personalized experiences

Influencer Marketing

📍 New York City, NY

Global Marketing

📍 Los Angeles, CA

Marketing & Comms

 📍 Austin, TX, USA

ClickZ is a Contentive publication in the DTC Ecommerce division